User Centricity in Electronic and Mobile Business

UC-EMoBus 2017


Marketing Business, Economics & Management (General) Entrepreneurship & Innovation



User-centered design is one of the key success factors for innovative electronic and mobile business
solutions such as e-commerce websites and mobile apps. The special track UC EMoBus welcomes authors to
submit original scientific work and practical insights on state-of-the-art methods and the impact of an early user
involvement in the development of new e- and m-business products and services. Important areas for research
are methods, tools and instruments of user research, feedback analysis and prototyping within an iterative and
user centric development approach.
Research work can analyze scenarios in B2C, B2B and B2E markets by applying qualitative or quantitative
research methods. The track invites authors with idea papers as well as short and long papers.