42nd ISTANBUL World Congress on “Marketing, Economics & Management Studies” (IMEMS-25)

IMEMS-25


International Economics Marketing Strategic Management Business, Economics & Management (General) Development Economics Economic History Economics Emergency Management Development Economics Economic History



Call for papers



Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:



Marketing:




  • Digital and Social Media Marketing: Strategies, analytics, impact on consumer behavior.

  • Marketing in the Digital World: E-commerce, online purchase trends, digital trade.

  • Digital Marketing and Artificial Intelligence: AI applications in marketing, automation.

  • Big Data and Marketing Analytics: Consumer insights, predictive analytics, data-driven marketing.

  • Customer Relationship Management (CRM): Strategies, technology, customer loyalty.

  • Branding: Brand equity, brand management in the digital age, building brands in specific industries (e.g., music).

  • Integrated Marketing Communication: Multi-channel marketing, consistency in messaging.

  • Consumer Behavior: Understanding consumer decision-making processes, online behavior, impact of culture.

  • Marketing Research and Strategy: Market segmentation, targeting, positioning, research methodologies.

  • International Marketing: Global marketing strategies, cross-cultural considerations.

  • Marketing Ethics: Ethical considerations in advertising, data privacy, social responsibility.

  • Sports Marketing: Strategies and trends in the sports industry.

  • Telemarketing: Effectiveness and ethical considerations.

  • Social Media Marketing: Platform-specific strategies, influencer marketing.

  • Marketing Analytics: Measuring marketing performance, ROI analysis.

  • Advertising Management: Traditional and digital advertising strategies.

  • Product Management: Product development, lifecycle management, marketing of new products.

  • Entrepreneurial Marketing: Marketing strategies for startups and small businesses.

  • Co-creation of Value: Engaging consumers in the creation process using digital technologies.



Economics:




  • Macroeconomics: Inflation, unemployment, economic growth, monetary policy, fiscal policy, economic stimulus approaches.

  • Microeconomics: Consumer behavior, market structures, supply and demand, pricing strategies.

  • Econometrics: Statistical modeling, data analysis techniques, forecasting.

  • Development Economics: Economic policy in developing nations, sustainable development.

  • International Economics: Trade theory and policy, exchange rates, foreign direct investment, globalization.

  • Financial Economics: Asset pricing, risk management, corporate finance.

  • Public Economics: Taxation, public spending, welfare economics.

  • Behavioral Economics: Psychological influences on economic decision-making.

  • Economic Growth Theories: Factors driving long-term growth.

  • Monetary Policy: Central bank actions and their impact.

  • Fiscal Policy: Government spending and taxation effects.

  • Global Economic Trends: International trade, market fluctuations.

  • Economic Impact of Migration and Demographics.

  • The Future of Money: Digital currencies, blockchain technology.

  • Fiscal Policy and Public Debt Sustainability.

  • Labor Market Trends and Wage Dynamics.

  • Gender Economics.

  • The Effect of Tax Systems on Income Distribution.

  • Regional Economic Development and Convergence.

  • Global Trade Shifts and Protectionism.

  • Economic Growth in Aging Societies.

  • Public Investments and Sustainable Growth.

  • Sustainable Development in Times of Crises.

  • History of Economic Thought.

  • New Developments in the Economics of Education.

  • Applied Econometrics.



Management Studies:




  • Human Resource Management: Talent acquisition, employee training, compensation, employee relations, strategic HRM.

  • Strategic Management: Strategic planning, competitive advantage, organizational performance.

  • Operations Management: Supply chain management, logistics, quality management.

  • Financial Management: Corporate finance, investment analysis, risk management.

  • Organizational Behavior: Leadership, motivation, teamwork, organizational culture, workplace diversity.

  • Change Management: Managing organizational transitions and transformations.

  • Innovation Management: Fostering innovation, managing technological change.

  • Project Management: Planning, execution, and control of projects.

  • Risk Management: Identifying, assessing, and mitigating risks.

  • Public Sector Management: Governance, policy-making, public administration.

  • Entrepreneurship: Business creation, innovation, small business management, family businesses, social entrepreneurship.

  • Leadership: Different leadership styles, effectiveness, leadership development.

  • Knowledge Management: Capturing, sharing, and utilizing organizational knowledge.

  • Business Ethics: Ethical decision-making in organizations, corporate social responsibility.

  • Information Management: Managing information systems and technology.

  • Supply Chain Management: Logistics, procurement, distribution.

  • Multinational Financial Management: Financial issues in global businesses.

  • Technology and Innovation in Business: Impact of technology on business models and operations.

  • Digital Transformation: Integrating digital technologies across all business areas.

  • Business Analytics: Using data to inform business decisions.

  • E-Business: Online business models, e-commerce strategies.

  • Business Communication: Effective communication within and outside the organization.

  • Business Law and Regulations: Legal aspects of business operations.